About Open Line
Open Line is based in Santa Barbara, California, and we work throughout the state and nationally. We take particular pride in superior copy for all marketing and publicity, and in finding related opportunities that maximize our clients’ resources.
Founder and president Rebecca Hardin and project manager Twila Douglas initiate, schedule and manage every project. We combine creative abilities with proven experience in all practical elements of publicity, public relations and corporate marketing. We strive for clear and consistent messages that reflect each client’s identity and strength, and we bring a positive team dynamic to all aspects of our work.
Open Line founder and president Rebecca Hardin combines her original training in journalism with extensive experience in the design/planning/build field to convey clients’ professional accomplishments to trade publication readers, homebuyers, awards judges, corporate audiences. An accomplished contributing editor and collaborative writer, Rebecca has earned byline credits in BUILDER, Sales and Marketing Ideas, Professional Builder, Builder Digest, Design/Build Business and Southern California Builder and editorial acknowledgments by the AIA, ULI and architect authors.
Rebecca’s reporting and writing skills strengthen all Open Line competitive entries, which have earned scores of top honors in the Gold Nugget Awards; BUILDER’s Choice, Best In American Living; Elan, MAME, The Nationals and ULI’s Awards for Excellence. Rebecca also brings the judge’s perspective to these efforts, with experience in major design and marketing competitions and as a pre-screen judge for the Gold Nugget Awards.
Rebecca is a native Midwesterner and semi-Texan who transplanted herself in 1980 to Santa Barbara, where she lives with Ruby, Jack Russell extraordinaire. She is an ardent fan of all things baseball.
Professional affiliations: National Association of Real Estate Editors, NAHB, Building Industry Association of Southern California, Sales and Marketing Council of Los Angeles/Ventura and Urban Land Institute. Degree: Bachelor of Science, Journalism, University of Colorado at Boulder.
Twila Douglas combines innovative problem-solving skills with more than 15 years experience in planning and management for a broad range of corporate and project priorities. With Open Line, she provides systems management for all accounts and takes a lead role in event planning, awards submittals and general publicity. A key specialty area is research, whether for the most cost effective media plan or for an entirely new publicity campaign.
Twila’s background includes more than six years with Hispanic Business Inc. a Santa Barbara-based media company comprised of print, online and event properties. Her roles with the company included events director, production director and director of operations. Her extensive knowledge of events planning, business management, graphics and computer applications makes her an invaluable addition to the Open Line team.
Twila earned her B.A. in Business Administration from the University of San Diego, where her curriculum included a two-year internship with a San Diego-based accounting firm. She makes her home in Santa Barbara with husband Scott and sons Aiden and Andrew.